FOR EVERY ATHLETE
The Endurance Collective
The Endurance Collective is a network of sports massage, performance coaches and physical therapists based in Durham, NC, serving athletes across the US. The team’s mission is to enhance the performance of every athlete - from the casual weekender to the elite pro - by providing top-tier coaching and training services.
The current website launched in 2017 was in need of a refresh. We worked with Co-Owners, Benjamin Turits and Matthew Gill, to update the content and messaging on key areas of the site to better reflect their growing business and connect with their target audience of runners, cyclists and outdoor sport enthusiasts. We also took this opportunity to make significant improvements to the site’s on-page SEO.
Services
Strategy
Website Development
On-page SEO
Conversion Rate Optimization
Impact
18% boost to organic search traffic in first 90-days
More than 15% increase in overall website traffic within 6 months
Organic search is now top traffic source, outpacing direct by almost 10%
Increased new client inquiries & appointment bookings